The Un-spoken truth behind Promoters of Mega Clubs

The Un-spoken truth behind Promoters of Mega Clubs


I write this cause I like for people to know the truth. I don’t lie, I don’t steal, and I don’t cheat. I do what is fair…

I work this way so that if I ever have a reason to lash out on anyone or anything, it’s for a legitimate cause or moral reason not for ignorance or stupidity. I rarely if not ever get to the point of lashing out.
Do you personally know a Promoter of a Mega Club? Have you ever thought that your
Promoter friend must be racking in the dough because the Club was packed to capacity?
This can and can not be true.

I’ve promoted venues on my own, so if I have a good night the door is strictly mine, and I make a profit. If I have a bad night, I lose money and I consume the lost. I'll I've done both.

Mega Club owners rarely if not ever give exclusive privileges to one particular Promoter to promote their venue. Instead, Club owner usually have several Promoters working on behalf of the club. Since promoters come a dime a dozen, Mega Clubs usually always welcome Promoters that can produce a RSVP list of people that will possibly attend.

What most people don’t know is that you don’t make a lot of money off of each person that come to the event. At max, a Promoter may make anywhere from $2 to $3 dollars per head count that shows up to the event off of a $15 to $20 dollar admission fee.

Most of the time, you don’t make any money off of people that show up from the RSVP list. You only make money when those people on your list shows up past the cut off period. The cut off period is when the Club starts charging admission to enter the club.

Mega Clubs usually let anyone enter their doors before a certain designated hour of the night anyway.

As a Promoter, it can be difficult to determine the accuracy of which the Club keeps record of your paying guest. Who’s to say that they are paying you what you deserve because most of the time the Club’s employee are the ones keeping those records.

What Promoters gain from promoting Mega Clubs are notoriety and respect. They also are able to expand their marketing database by soliciting people to attend the Mega Clubs events.

There are other options: If a Promoter is successful enough he could buy the club out for a particular night in which, that promoter would consume responsibility for all that happens that night. A promoter would usually have to have an Insurance Rider (well over a few million dollars of coverage) as well to cover any damages that occur on their particular night. He could possible make a substantial amount of money or he could lose big. The loses usually tend to be too great, so if a Promoter does this it’s usually only on special occasions in various locations.


The things that I write don’t always have to be set in stone. It usually depends on how the Promoter negotiates with the Club owner and the stipulations that are agreed upon by each professional prior to business that are conducted.

A few Mega Clubs in the Atlanta area are as follows:

Club Primal, The Opera, Sutra, Down-town Poole Palace, Pure, Club Esso, and The Davincis Cafe.


Writer/Executive Producer/Promoter/Entertainment Entrepreneur,

Pree Dammond