Wednesday, August 26, 2009

The Music Game shifts



The Music Game shifts

I read an article today that talk about the media shift as it pertains to Record Labels. It is a known fact that CD sells have been declining for years since the intrusion of File sharing, Free down loads, and Pirated Mix CDs. In the past, Record Labels generated the majority of their revenue from the CD sells of their signed Artist.

Today, Record Labels are changing up their format. Now they are tapping into artist revenues from Performances and more, hence the 360 Deal.

The 360 Deal is basically a deal that states that a record labels is entitled to performance revenue, endorsement revenue and more. It's a record labels way of recovering their investment in an Artist, since CDs sells are declining.

It has been said that Record Labels in the future will start to handle business like Music Publishers or Stock Photography entities to generate other means of generating revenue from licensing agreements, and etc.

I guess when it's all said and done my opinion is independent is the way to go. If you handle your business like a business then opportunities will arise.

The Daily Preezie Baby

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